Section Eight
8.0 ADVERTISING
8.1 CLASSIFIED ADVERTISING, CABLE TV AND INTERNET
a) Two classified ads are to be written by listing agent immediately after listing. b) Ads will be submitted to Secretary by Wednesday at 11:00 A.M.
c) Four to Five photos are to be taken by listing agent immediately after listing property. All photos will be upgraded when seasons change. It is the associate’s responsibility to provide his or her own camera, film and processing.
c) Sales associates may advertise their listings at their own expense, in addition to to the ads placed by the Company.
e) The Company will advertise regularly the Company’s listings. Ads may include the pictures, names and after hours numbers of the Sales Associates.
8.2 SIGNS
a) Signs are an important source of prospects and should be on all homes for sale with name riders upon approval of the seller on the listing agreement.
b) Sale Pending riders on signs advertise your success. Please use them after all contingencies (including financing) are removed. It is also advisable to leave your name rider up while the sale is pending.
c) Personal name sign riders are important for directing calls. They may be put only on your own listings. The Company will furnish the yard signs. Agents will furnish name rider signs.
d) No associate may remove another associate’s name rider from a property.
8.3 SPECIALTY ADVERTISING
a) After receipt of management approval, all specialty advertising is at the associate’s expense.
8.5 AGENT COMPANY PHOTO*
Each sales associate furnish the managing broker with a recent photograph so it may be placed in the ads. Photographs shall look professional.
8.6 BULK MAIL AND NEWSLETTERS / POSTCARDS*
a) Newsletters and postcards, if used, will be purchased by each agent. Your photo should be used on all orders.
b) Costs of mailing Newsletters and postcards shall be paid by sales associates.